PROBLEM:

Create a new logo and refined branding for start-up, Java Bean.

Java Bean is a fictional coffee shop and features an extensive menu of coffees and coffee drinks, including smoothies, frappes, and alcoholic coffee specials, to cater from the morning early bird, to the relaxed evening crowds.The owners take pride in their community, striving to provide a creative space with gourmet coffee, tantalizing baked goods, and entertainment to inspire the artist’s soul.

TARGET AUDIENCE:

Offering adult beverages, Java Bean attracts a 21 and up crowd; however, it also is family-friendly. A trendy place you can meet for lunch, or the occasional, artistic live event.

CONSTRAINTS:

Turn around time for project was roughly two weeks and evolved into more graphic design assistance.

TASKS:

Initial audience and content analysis, logo (Adobe Illustrator), and items. Some imagery immediately followed (Adobe Photoshop and Illustrator), for a menu (InDesign) and brand stationery (Adobe InDesign.)

DESIGN RATIONALE:

Since project started with new branding and a logo, color selection included the colors of coffee beans, coffee with cream, and red / yellow (colors that tend to make people hungry.) These hues were chosen in warm families, as the atmosphere of Java Bean is warm and inviting. The print materials centered around these colors and concept, which followed through into the website.

#1 Lesson Learned: "Creating a brand is a very cumbersome experience. Perfecting unified the nuances throughout the brand takes a lot of patience and time. Regular reviews are key to keeping brand standards."

Design Guidance:

The logo for this project was created prior with the new branding in mind. Color family was selected to coordinate with HEX values #211E1E, #4C2110, #825534, #F5BA79, #EA2427, and #762130. The font family Poppins was chosen for its cleanliness and ability to feature several weights for emphasizing. The client specifically requested a feel in line with these HEX values and the font family, as were previously defined with the creation of the new branding and logo. An image library was created via photoshoots in the locations, as well as stock photography chosen for its brand-defining character. Mock-ups were created as necessary for the store items.

PLEASE FOLLOW ME as I embark on a quest to enjoy, learn from, and raise my little bamBEANos, in the best way this Mama Chickpea can. Art is my "balance" to life and I enjoy all the DIY therapy I can handle!

Artwork © copyright Shelly Arroyo, A.k.a. Mama Chickpea.